The beauty care industry in one of the fastest growing industries of Bangladesh. As the disposable domestic income is rising and people are getting more concerned about their good looks and health day by day, the role of their disposable income in the beauty care sector is also increased significantly.
Persona is an organization which provides world class beauty care services with all new features that anyone can ever dream off in Bangladesh. Whoever thought about a beauty parlor with management team, executives, service providers and many other stake holders in Bangladesh? But Persona changed the view of society by creating a parlor with proper business plan and marketing strategies. They came out with different types of offers, facilities and packages for their customer. Persona is the most popular brand in the beauty care industry of Bangladesh.

From this year Persona started a new offer for students; they are giving a student discount card after spending BDT 500 taka. By using this card you will get 10% cash discount in every service up to 2500 Tk. To get this card you have to show your student identity card. In case of creating brand image they are coming with lots of offers by launching this offer they attracted many students. Beautification is not a luxury it is a necessity now. And students specially girls they always need to visit any kind of place with friends and that is why it is a great offer for them and this offer increased their number of customer.

 An idea of student discount card is really modern.Consumer love brands because they offer an extra value-that is one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. Student discount card is also a motivation for customers of persona. Persona might have widely recognized name,logo,visual identity and advertising style,but consumer will not desire if it does not have attractive offer and changes in services. They should came up with new services and offers to maintain the category of being different. To attract more customers they are sending emails and messages to the student identity card holders to come up with their friends where they are giving various services free and attractive gifts and also promoting their brand.

 Now, major portion of the women are educated and they are working in different organizations. They are getting more access to information and media, which makes them more conscious about health and beauty. Persona is indeed a milestone in this regard. And they should came up with this type of ideas to be more popular in industry of beauty care.