The beauty care industry in
one of the fastest growing industries of Bangladesh. As the disposable domestic
income is rising and people are getting more concerned about their good looks
and health day by day, the role of their disposable income in the beauty care
sector is also increased significantly.Persona is an organization which provides world class beauty care services with all new features that anyone can ever dream off in Bangladesh. Whoever thought about a beauty parlor with management team, executives, service providers and many other stake holders in Bangladesh? But Persona changed the view of society by creating a parlor with proper business plan and marketing strategies. They came out with different types of offers, facilities and packages for their customer. Persona is the most popular brand in the beauty care industry of Bangladesh.
From this year Persona started
a new offer for students; they are giving a student discount card after
spending BDT 500 taka. By using this card you will get 10% cash discount in
every service up to 2500 Tk. To get this card you have to show your student
identity card. In case of creating brand image they are coming with lots of
offers by launching this offer they attracted many students. Beautification is
not a luxury it is a necessity now. And students specially girls they always
need to visit any kind of place with friends and that is why it is a great
offer for them and this offer increased their number of customer.
Now, major portion of
the women are educated and they are working in different organizations. They
are getting more access to information and media, which makes them more conscious
about health and beauty. Persona is indeed a milestone in this regard. And they
should came up with this type of ideas to be more popular in industry of beauty
care.
I think persona is doing well in their marketing activities.But i think they should do some pop or pod based campaign with their competitors like farzana shakil's
ReplyDeleteWell written. Persona should come up with unique and innovative offers to attract more customers as they are losing their position among other competitors.
ReplyDeleteGud job!! :))
ReplyDeleteNo doubt that Persona provides good service but I think the brand got more popular because of the "word of mouth" activities by its customers.
ReplyDeletePersona can come up with more offers like the student discount one to capture a market who look for cheaper prices.
ReplyDeletei agree with ratul on the fact that persona is too expensive for some people so they should consider on reducing its price or giving discounts
ReplyDeleteThough persona is a famous,popular & well demanded brand among BD women but my experiences kinda different regarding persona because their services vary branch to branch. The services they provide in their gulshan, banani branches are not same in kakrail or other branches. I think they treat customers area wise which is definitely not good for a well-known brand. So they should handle & care all areas' customers in a same manner & should ensure same qualityful services in all the branches.
ReplyDeletePersona is pioneer of beauty care market in Bangladesh but it's not trying enough to remain as the best. they are not providing anything unique for the customers.
ReplyDeletePersona is the most loyal brand in Bangladesh for beauty parlor. They just need to do some reminder promotions and offers like one they are proving now special discount for student.
ReplyDeleteI think they should come up with well established POP & POD
ReplyDeleteNicely written. Good use of words. Hats off to the intellect to use the discount card as an advantage.
ReplyDelete